I Love Ugly Identity
Graphic Design / Printing / Identity
As a Graphic Arts student at Technology School of Tomar, the Graphic Design IV teacher proposed the students to create a identity project for any fashion brand. This project consists in the creation of a lot of elements that would describe the brand the best way we could. Without any limitation, the professor let us create whatever we wanted, and that’s how the project was obtained.
It’s inspired in what I Love Ugly uses, but with some kind of personality. They are clean, minimalist and different. That’s the main reason of choosing their brand to work. Black and White is one of my favorite ways of designing.